exhibition

Hasselblad Foundation reveals participants in the Photo Salon 2025

With over 1,300 applications, the jury - consisting of Pauline Benthede, Eva Dahlgren, Paul Hansen, and Dragana Vujanovic Östlind - had a challenging task selecting this year's participants.

In September 2024, we wrote about the Hasselblad Foundation's new initiative Fotosalongen which opens in the summer of 2025, where both amateur and professional photographers can apply with their images through an "open call," in all different photo genres.

After a record-breaking interest and extensive jury work, the Hasselblad Foundation is pleased to present the 40 photographers selected for Fotosalongen 2025. With over 1,300 applications, the jury - consisting of Pauline Benthede, Eva Dahlgren, Paul Hansen, and Dragana Vujanovic Östlind - had a challenging task of selecting this year's participants.

- What I hope to see among the applications: Emotions. Enchantment. Magic. Light. Stories. Touchpoints. That someone else's gaze will touch me, says Eva Dahlgren, jury member.

Fotosalongen is a new, extensive initiative by the Hasselblad Foundation and Sweden's largest photo salon. It is open to both amateur and professional photographers and aims to reflect the breadth of contemporary photography. The exhibition includes everything from documentary photography and photojournalism to artistic expressions and experimental visual storytelling.

- We are creating a photo salon because it is joyful and energetic! We want to give more people the opportunity to showcase their images to a broader audience, which is completely in line with our mission to promote photography, explains Dragana Vujanovic Östlind, jury chair and chief curator at the Hasselblad Foundation.

The selected photographers for the Photo Salon 2025:

Lola Akinmade 

Lola Akinmade Åkerström

Anders Andersson

Elli Asker

Nathalie Bilan

Arne Bivrin

Youssef Boulkaid

Eva Brandin

Stina Brockman

Anna Cherednikova

Pao Duell

Sahlgrenska University Hospital - Johanna St Michaels & Paul Björkman

Peter Faltpihl

Malin Gezelius

Kenneth Gunnarsson

Marcus Gustafsson

Veronika Hjorth

Johan Jehlbo

Vanni Jung Ståhle

Patrik Kolmodin

Daniel Larsson

Johan Lidén

Julia Lindemalm

Carla Lomakka

Nora Lorek

Cecilia Löf

Patrik Malmer

Caroline Morten

Jonas Paurell

Ela Polkowska

Lojs Qvarfordt

Joakim Roos

Eva Rosth

Jenny Rova

Johannes Samuelsson

Maria Sandgren

Louise Sinaga Helmfrid

Sanna Sjöswärd

Andreas Varro

Rasmus Walldén

Lovisa Wanker

Important Dates

  • Press viewing and opening: Friday, May 23, 2025
  • Sales start: Saturday, May 24, 2025, at 11:00 AM
  • The exhibition runs until: Sunday, September 28, 2025

The Jury for Fotosalongen 2025

The selection was made by a prestigious jury:

Pauline Benthede, Global Vice President of Exhibitions, Fotografiska

Eva Dahlgren, music artist and dedicated photographer

Paul Hansen, award-winning photojournalist, Dagens Nyheter

Dragana Vujanovic Östlind, jury chair and chief curator at the Hasselblad Foundation

The exhibition will take place at the Hasselblad Center in Gothenburg and offers visitors a unique insight into the photographic landscape today - a place where established names meet new talents and where different photographic genres are brought together.