NEWS

Profoto Elevate Automates the Studio for Both Photo & Video

Profoto Elevate is aimed at companies that need a fast, automated workflow to create both high-quality photos and videos with the same setup.

Profoto releases its new product Elevate, which aims to simplify things for companies that need to create photos and videos simultaneously, saving both time and money.

By controlling the modular unit Profoto Elevate, one can control both flashes and lights with an iPad, while also setting and reusing presets for camera settings and lighting to always achieve the same result.

The changes made on the iPad are reflected directly in the studio, allowing you to see the result immediately. With a three-axis Canon EOS R5 with a 24-105mm L lens, you can control zoom, tilt, and height directly from the app. Flashes are added to the system via Profoto Air X.

Profoto Elevate weighs 90 kg and is 198 cm tall. The price is 925,000 kronor including VAT.