WEB TV

Web TV: We interview Makoto Oishi & Jonas Rask about Fujifilm GFX 100RF

Fujifilm GFX 100RF - We interview Fujifilm's product manager Makoto Oishi who talks about the development of the new camera, together with photographer Jonas Rask who has been involved in some of the ideas around the GFX 100RF.

Fujifilm GFX 100RF merges the technology from Fujifilm's GFX cameras with the compactness of Fujifilm X100 models - with a medium format sensor and built-in fixed 35mm lens.

After the release, Kamera & Bild got an exclusive interview with Fujifilm's product manager Makoto Oishi, who talks about the development steps of the GFX 100RF, what was the most challenging in the process, and why they chose the specific focal length they did. 

Together with photographer Jonas Rask, who participated in the development, we hear how the idea for the camera began to take shape, from a proposal at a meeting in Stockholm in 2019 to a finished and launched camera in 2025.